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andrew and i went to the mall today and there was a store called boxlunch that neither of us had ever heard of but when we went in i was like “this seems like a less goth teen hot topic” so i looked it up and it’s literally owned by hot topic but marketed toward people who no longer feel comfortable navigating around hot topic teens but still wanna pay too much for nerd shit

Ok but this is the opposite direction they shouldve gone, instead they should make a hot topic offshoot that exclusively sells goth/emo shit for people who aren’t comfortable navigating around 32 yr old doctor who fans buying funko pops to decorate their cubicles

Don't be the product, buy the product!